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Ep. 1 The Soapbox Racer King

In the 40’s the soapbox racing was all the rage in Gothenburg and youngsters from all over town gathered to compete for honor and glory. This was a time of war and fuel was in short supply, thus leaving the streets empty for the competitors to race with their homemade engineless soapboxes.
The uncrowned king of soapbox racing was a young boy from the suburb of Örgryte by the name of Pelle…


“Gothenburg had great winters back then, with lots of snow. We used to tie our skis to the frame of our bikes and head up to the closest hill to practice. I went as often as I could.”
At an early age Pelle was seduced by snow, or shall we say the opportunities it provides. Before thoughts about the America’s Cup or Olympic Sailing had entered his mind, Pelle dreamed of becoming a ski jumper… 

EP.3 THE bicycle pedals

In 2017 Sweden one of the contenders for the America’s Cup. They lost the challenger series finale to Emirates Team New Zealand, the team that later won the America’s Cup. Had the Swedes listened to Pelle Petterson perhaps the story would have a different ending for Artemis Racing. 

In 1977 Pelle came up with the radical idea of using foot pedals to power the boat winches on the boat he designed for the cup, because legs are stronger than arms. When he visited the Artemis Racing design team, he proposed they use it too. They did not, but the Kiwis did…  

Ep.4 Americas Cup 1977 & 1980

The year is 1977, for the first time ever, a Swedish team is competing in the America’s Cup. Pelle and his crew has found out that they are going to be housed at a place called Hammersmith Farm in Newport , Rhode Island. Let’s just put it this way, the name farm is a bit deceiving…

But this isn’t a story about housing, this is a story about a fight for glory and the Auld Mug, about a sailing team and a fantastic journey.