The new season SS24

We welcome a new season with our SS24 collection, tailored for an active outdoor lifestyle, rooted in sailing, golf, and well-being. Designed for those leading active lives, the collection caters to all your needs and moments, encompassing high-performance activities, offline modes, and everyday life in between.

Our guiding principles in every product we develop are quality, function, and design. These elements permeate every seam, cut, and detail of our products. 

Quality, for us, embodies professionalism. We have a team of skilled, thoughtful, and meticulous product developers who, alongside athletes and selected test pilots, ensure that all our products are built to last.

Many of our most beloved products, such as our spring jackets, transcend seasons simply because they are unbeatable in terms of durability and versatility. In our popular and season-transcendent Arolla series, we've added a new addition for the season: the Arolla Aero Jacket. It's a highly functional lightweight jacket for an active outdoor lifestyle. Whether for days on cold water during spring and autumn, chilly summer evenings, or crisp winter days on the slopes, we guarantee that our new Arolla Aero Jacket will become the garment you always pack as reinforcement year-round for many years to come. 

Function, to us, means creating technical garments with excellent fit and mobility. Every product serves a purpose; they are deliberate and created for a reason. Therefore, they should also be suitable for their environment and the challenges the garment faces. The new Defender Offshore Jacket is the result of many years of testing and development with our True Friends. The jacket is designed with a range of practical features to withstand tough waves and harsh winds without compromising mobility, allowing you to work unhindered aboard. It's a durable and flexible sailing jacket that will provide complete protection against all the elements of the sea and in the most adverse conditions.

Moreover, most of our products are characterized by versatility; they can be used in various ways, in different environments and seasons, rooted in an active lifestyle consisting of sailing, skiing, and golf. 

Design, according to us, means achieving an excellent fit where we emphasize details and proportions. It should be sustainable while flirting with contemporary trends.

We see a strong upcoming trend in functional fleece, which we've chosen to focus on in our Loft series, expanding it with more garments and color options. The Loft series consists of 5 tops, all of which are versatile and warming mid-layers in soft, stretchy fleece. In this series, we've placed great emphasis on sustainable design, made from 100% recycled polyester. Of course, they also come with practical features like windstoppers, zippered side pockets, and either a cozy high collar or hood. In the Loft series, you can enjoy incredibly comfortable garments.

But perhaps most importantly, our guiding principles entail being attentive and responsive to feedback in all our products and everything we do, to create the most suitable function for its purpose, with the best possible design and highest quality. 

Explore the SS24 collection from Pelle P today!