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Pelle P Appointed Official Clothing Supplier of Artemis SailGP
The Swedish premium sailing brand Pelle P has been appointed Official Clothing Supplier of Artemis SailGP, marking the continuation of a partnership that spans more than a decade.
Artemis SailGP represents Sweden in the SailGP, where national teams compete in identical, cutting-edge 50-foot foiling catamarans at iconic venues around the world. As Official Clothing Supplier, Pelle P equips the team with high-performance apparel for both on- and off-water use, designed to support elite performance while reflecting the team’s Swedish heritage throughout the SailGP season.
The collaboration between Pelle P and Artemis dates back to 2012, when the brand first partnered with Artemis Racing. Built on shared values, deep sailing expertise and Swedish roots, the partnership now enters a new chapter as Artemis SailGP carries the team’s legacy forward at the highest level of international sailing.
Cecilia Petterson, Founder and Designer of Pelle P and daughter of the brand’s namesake, legendary sailor Pelle Petterson, comments:
”Our long-standing relationship with Artemis is deeply personal, shaped by years of shared experiences and a genuine passion for sailing. Both Pelle P and the Artemis SailGP team carry Swedish heritage at our core, which creates a natural connection. Designing apparel that reflects this spirit while supporting a world-class sailing team is truly rewarding.”
Iain Percy, CEO of Artemis SailGP, adds:
”We are thrilled to continue our partnership with Pelle P in this new era for Artemis. Their clothing perfectly complements our team’s ethos - performance, style, and a deep connection to Swedish roots. To us, this is more than a partnership; it’s a continuation of a journey that has grown stronger over more than a decade.”
Led by Driver Nathan Outteridge, the Artemis SailGP team also includes Chris Draper, Andy Maloney, Julia Gross, Brad Farrand and Julius Hallström. The team will make its Rolex SailGP Championship debut later this month in Perth, Australia.
ABOUT ARTEMIS SAILGP
Artemis SailGP marks the first time Sweden is participating in the championship. Building on the world-class legacy of Artemis Racing, from RC44 victories to America’s Cup campaigns, Artemis SailGP continues that tradition of excellence, innovation and ambition. Now, Sweden enters the SailGP championship with a new era of speed, skill and global competition..
ABOUT SAILGP
The most exciting racing on water, the Rolex SailGP Championship sees national teams battling it out in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. Racing faster than the wind at speeds in excess of 100 km/h (60 mph), SailGP is driven by the sport’s top athletes, with national pride, personal glory, and a total prize money of US$12 million at stake. Powered by nature – wind, sea and sun – driven by purpose, SailGP races for a better future.