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World of Pelle P


Pelle P's collections are technical clothing designed to defeat tough challenges at sea, in the mountains and in the city. The collections are inspired by Pelle Petterson's lifestyle and achievements as an athlete. Pelle P's collections contains everything from technical sea-and ski wear to pieces that can be used at the golf course or in the city.

Inspiration and professional skills are what we call True Experience. It is about experiences, a dedicated lifestyle and ambition. To live for big experiences and at the same time know your home ground. No one personifies that better than Pelle Petterson.

Pelle P has retailers in Sweden, Norway, Denmark, Finland and Germany, as well as own shops that are open all-year round and exclusively at the summer


Pelle P was founded in 2007 and is owned and driven by PPY Production AB, with the headquarters in Billdal, outside of Gothenburg. CEO, founder and head of design is Cecilia Petterson - Pelle Petterson's daughter. Cecilia is raised at sailng events and among mountain peaks with her father, which has given her the inspiration and experience to work with clothes for the active person. She has also studied at Fashion Institute of Design and Merchandising in Los Angeles, USA.


Pelle P should be visible, but make minimal environmental impact.

From the beginning of Pelle P the environment has always been a concern for the company, and caring for it is an important philosophy for our brand. Pelle Petterson himself knows the importance of caring for nature and the environment, having lived almost all his life participating in sports such as sailing, downhill skiing and golf. It is from this mindset Pelle P originated.

But for the company it's not just about creating products that meet your expectations. It is also about developing materials that can handle tough wear when used while having the lowest possible envorinmental impact.

The technologies used to recycle fabric are still in constant development, and the potential is promising. Pelle P uses recycled polyester in many fabrics and insulation materials. Each season the proportion of recycled materials in the collections are getting bigger and bigger, and with the help of innovative partners, the company is constantly moving forward. You can read more about our materials here

Pelle P understands that in order to make a difference in environmental impact everyone must take responsibility. Therefore, it is important to continue to innovate to make as small of an environmental impact as possible. The production of clothing (and most other physical products) will undoubtedly affect the environment, however, it is possible to influence how big the impressions will be.

An example of the company's continued effort toward sustainability is our biodegradable and reusable bags given to customers instead of plastic bags within our stores.

Those who work with the product development within the company visit our production partners serveral times during the production period. This ensures a good quality standard and working environment, as well as maintaining good relationships with suppliers, which is also an important component in sustainable manufacturing.

Pelle P are doing a lot of good today, but at the same time there are always ways to improve.  




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