9. USE OF PERSONAL DATA

PPY is responsible for the processing of the personal data that you provide to us, such as name, personal identity number, address, mobile phone number, phone number and e-mail address. Our primary purpose of our processing of your personal data is to administrate your purchase order and to fulfil our commitment towards you as a customer. We will also process your personal data for marketing purposes to enable us and/or our partners to provide you with relevant information and relevant offers from us or our partners by, among other, electronic communication services, such as e-mails and text messages. Your personal data may also be disclosed to and processed by PPY’s affiliated companies as well as other external partners for the abovementioned purposes. Your personal data may be disclosed to companies both within and outside of the EU/EEA.

As part of our marketing, we analyse data, including personal data, regarding your purchases and your activities on the Website – you can read more about our use of cookies here. We will for example process your personal data by using Google Analytics to adapt the advertisement and offers that are shown to you based on our information regarding your previous web surfing as well as to be able to develop our products and services. Furthermore, we and Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google”) may process your personal data to evaluate your use of the Website as well as for services in connection to website activities and Internet use.

Since we are using Google Analytics your personal data will also be disclosed to Google. Therefore, your personal data may be forward to and stored on Google’s servers that are located worldwide. Consequently, your personal data may be stored on a server located abroad, including in countries outside of the EU/EEA. Google may also transfer the information to a third party if it is required by law or when such third party is processing the information on account of Google. Google will not correlate your IP address with any other data that Google may have stored about you. 
Information that will be analysed may consist of your IP-address, your last made purchases, method of payment, account balance if you have credit with us and other information that you have provided to us as a customer. We may save and process your personal data for marketing purposes as mentioned above for up to three years after your costumer relationship with us has ended. We will see you as a customer during the period you pay by instalments or use any of our services on the Website. We will also see you as a customer during the time any eventual warranty period applies for any product that you have purchased from us.

By purchasing product(s) from our assortment of products, applying for credit (invoice payment or payment in instalments), registering a user account with us, subscribing to our newsletter and/or using any of our services on the Website, you accept and agree to such process of your personal data as described above. You can withdraw your consent to our processing of your personal data at any time by sending a written notice to the address stated below.

It is voluntarily to provide personal data. If you do not want your personal data to be processed for direct marketing purposes, please call us on phone number +46 (0)31-708 47 80, email us at info@pellepetterson.se or write to PPY Production AB, Kungsporten 1C, 427 50 Billdal, Sweden. As a customer you have the right to, upon written request to the abovementioned address, receive information about what personal data we store about you and how that personal data is used and processed. In the event that your personal data is inaccurate, you also have the right to request that we correct or remove the personal data in question.

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