
20% off linen
Swedish Mother's Day deal – 20% off all women's linen garments

POLO shirts
Your go-to summer piece – for the city, the golf course or the dock

dresses
A relaxed and versatile look – ideal for everyday and holiday

shorts
From technical to casual – find your perfect summer shorts
Most Wanted

Activities

Sailing

Golf

Skiing

TRUE STORIES
A documentary series about Pelle, his life, and his accomplishments.
Watch this living legend tell his True Stories.

WORLD OF PELLE P
TRUE EXPERIENCE
There's a competitor in all of us, and it is up to you to dare to set it free. Dare to push your limits, it boost your confidence and let the adrenaline flow in new experiences. Accept challenges that at first seems impossible, face them full-heartidly and discover that the impossible actually is possible.