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Varukorgen är tom
20% off linen
Swedish Mother's Day deal – 20% off all women's linen garments
POLO shirts
Your go-to summer piece – for the city, the golf course or the dock
dresses
A relaxed and versatile look – ideal for everyday and holiday
shorts
From technical to casual – find your perfect summer shorts
Most Wanted
Activities
Sailing
Golf
Skiing
TRUE STORIES
A documentary series about Pelle, his life, and his accomplishments.
Watch this living legend tell his True Stories.
WORLD OF PELLE P
TRUE EXPERIENCE
There's a competitor in all of us, and it is up to you to dare to set it free. Dare to push your limits, it boost your confidence and let the adrenaline flow in new experiences. Accept challenges that at first seems impossible, face them full-heartidly and discover that the impossible actually is possible.